What do you think about this?
There is a bourbon sold under the name of makers mark. This stuff is such a good product it flies off the shelves so the company has decided to make the product less good so they can keep on the shelves?
The company that distills Maker’s Mark is reducing the alcohol content of the famous bourbon in an effort to keep up with growing global appetite for the product, Quartz reports.
The move comes in response to concerns the company won't be able to meet rampant demand for Maker's Mark since it's "very low on supply,” Rob Samuels, COO of Beam Inc. (which also makes the less-expensive Jim Beam bourbon), wrote in an email to consumers. The spirit will now have an alcohol-by-volume content of 42 percent, instead of 45 percent..
OK, what if I made biscuits that are not as good as I make now do you think I would have biscuits left on the plate??
I think this company has lost their collective mind, don't you?