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"We are very sorry for what happened to her," Daniella Baer, a spokeswoman for the Swiss tourism office, told The Associated Press on Friday.
Winfrey, who was just named as one of the 2013 recipients of the President's Medal of Freedom, revealed in an interview on Monday that while in Switzerland last month for Tina Turner's wedding celebration, a shop assistant at a handbag store told her the bags were "too expensive" for her.
As Winfrey told Entertainment Tonight, "I was in Zurich the other day, at a store whose name I will not mention. I didn't have my eyelashes on, but I was in full Oprah Winfrey gear. I had my little Donna smile,
I bet they are sorry now.